  Planning and Managing Press Conference and Media Enquiries 培訓(xùn)

Day One

? Introduction to what is a Press Conference

? When to Hold Press Conference

? Why is a press conference important

? Pros and Cons of a Press Conference

? Press Conferences in Business

Day Two

? Planning a Press Conference

? Write and distribute the press release

? Execution of a press conference

? Managing the press conference

? Handling the Media Enquiries

METHODS

Role-playing
Self-assessment tests
Exercises in groups
Individual work
Practice sessions
Lectures
Discussions

LEARNING OUTCOMES

Understand the principles of effective of Press Conference.
Important of Press Conference.
Develop strategic approaches in Planning and Managing Press Conference
Understand the use of tools such as press releases, press kits to support publicity programs
Organize and manage press conferences to achieve maximum results
Deal with the media in interview and Q&A situations