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Oracle Eloqua and Oracle Content Marketing Cloud S
?? Oracle?Eloqua?and?Oracle?Content?Marketing?Cloud?Service?
2013?Implementation?Essentials培訓
課程大綱：
1、Oracle?Eloqua?Marketing?Cloud?Service?Product?Overview
?? Provide?an?overview?of?how?Eloqua?fits?into?the?wider?solution?and?point?of?integration
?? Describe?the?features?of?Oracle|Eloqua?and?the?value?of?these?features?to?marketing?and?sales
?? Describe?the?Eloqua?social?components,?how?they?work?and?how?they?differentiate?Eloqua?from?
other?solutions
?? Describe?how?Eloqua?AppCloud?works?and?be?familiar?with?the?types?of?cloud?connector?components?
available
?? Explain?how?information?created?by?marketing?can?be?shared?with?sales
?? Provide?an?overview?of?Insight?reporting?and?how?it?enables?marketing?to?demonstrate?the?value?of?
their?activities
2、Oracle?Eloqua?Marketing?Cloud?Service?System?Architecture
?? Describe?the?different?components?of?the?Eloqua?application,?how?they?are?used?to?serve?specific?
functions?and?work?together
?? Describe?the?scalability?of?Eloqua's?architecture
?? Explain?Eloqua's?open?approach?to?integration?with?a?high?level?understanding?of?available?API's
?? Describe?the?Eloqua?Data?Model?and?Digital?Body?Language
3、Initial?Configuration
?? Generate?Eloqua?website?tracking?scripts?and?configure?tracking?of?non-html?content
?? Configure?Sub?Sites
?? Setup?tracking?of?query-string?based?websites
?? Implement?and?configure?each?Branding?and?Deliverability?package
?? Configure?default?email?settings,?master?exclude?list,?microsite,?company?default?settings,?
and?default?confirmation?pages
?? Create?a?new?Eloqua?Marketing?user?with?applicable?user?settings
?? Configure?subscription?management?using?any?one?of?Eloqua's?three?standard?options
?? Create?fields,?views,?and?picklists
?? Perform?an?initial?list?upload?of?bouncebacks,?unsubscribes,?and?contacts
?? Describe?IP?Warming?and?know?when?this?is?required
4、Automation:?Lead?Nurturing
?? Create?emails?by?uploading?an?html?file?and?creating?an?email?in?the?editor
?? Generate?and?interpret?Email?Content?and?Deliverability?reports.
?? Integrate?and?configure?forms?with?Eloqua?using?any?one?of?three?different?methods
?? Describe?the?purpose?of?common?lead?nurturing?campaigns
?? Configure?Field?Merges,?PURLs,?Shared?Content?and?Dynamic?Content?in?emails?and?landing?pages
5、CRM?Integration
?? Describe?the?relationship?between?internal?events,?external?calls,?and?autosynchs
?? Configure?a?bi-synchronous?integration?with?CRM,?including?weblinks
?? Create?a?Custom?Object?and?Custom?Objects?fields
?? Integrate?CRM?custom?objects?with?Eloqua?and?leverage?the?data?for?segmentation,?personalization,?
and?scoring
6、Automation:?Lead?Scoring?and?Data?Tools
?? Configure?a?Lead?Scoring?model
?? Configure?Program?Builder?actions,?decision?rules,?and?feeders?and?enable?in?the?appropriate?
program?run?mode
?? Create?a?program?to?update?CRM?with?Lead?Scores
?? Configure?Eloqua?Data?Tools
7、Integrating?with?Third?Party?Systems
?? Gather?customer?requirements?and?configure?Data?Imports?and?Data?Exports
?? Configure?Cloud?Connectors?in?Eloqua
8、Closed-Loop?Reporting
?? Describe?the?technical?Eloqua?components?of?Closed-Loop?Reporting
?? Describe?how?revenue?is?tied?to?campaigns?(Revenue?Attribution?Model)
?? Configure?the?campaign?and?opportunity?settings?and?the?bi-synchronous?CRM?integration?for?Closed-Loop?Reporting
?? Interpret?Closed-Loop?Reporting?reports?and?dashboards
9、Sales?Enablement?Tools
?? Describe?the?features,?functions,?and?business?value?of?Eloqua?Profiler?and?Eloqua?Engage
?? Provision?Eloqua?Profiler?and?Eloqua?Engage?users?and?configure?these?sales?tools?in?an?integrated?
CRM?system
10、Advanced?Reporting
?? Explain?the?difference?between?the?Reporter?and?Analyzer?Insight?licenses.
?? Create?custom?reports,?edit?standard?Eloqua?reports,?and?build?custom?dashboards
11、Event?Module
?? Explain?how?the?Event?Module?is?used?in?the?workflow?of?automating?event?management
?? Configure?a?single?or?multi-session?event,?merge?session?details?into?emails,?and?generate?automated?reminders?and?post?
event?communications
12、System?Administration
?? Configure?contact-level?security?by?creating?and?assigning?labels?in?a?custom?program.
?? Customize?asset?permissions?to?control?visibility?and?access.
?? Create?custom?security?groups
13、Customer?Culture
?? Describe?how?Eloqua?nurtures?a?strong?customer?community?and?how?this?differentiates?Eloqua?
from?other?solutions.
?? Identify?where?to?access?customer?success?stories
?? Explain?what?Markie?awards?are?and?understand?the?application?process